Chat with us, powered by LiveChat
Balanced Bridge Blog
3 Reasons Why Real Estate Brokers and Agents Need CRM
June 29, 2021
House icon abstract being seen through magnifying glass.

CRM for Real Estate Agents and Brokers

3 Reasons Why Real Estate Brokers and Agents Need CRM. It’s no secret that technology is a huge part of the real estate industry, and with the challenges of the pandemic forcing savvy agents and brokers to find unique ways to serve clients, there is one piece of software real estate professionals can no longer live without – a CRM.

What is a CRM?

CRM stands for Client Relationship Management, and a good CRM system is key to growing a successful real estate practice. There are several options of CRMs to choose from, including some software systems that are specific to the real estate industry.

What to Look for in a CRM

Regardless of which software company you choose, here are 3 key reasons you absolutely need to have a CRM system in place in your real estate business.

  • Lead Management. Leads are key components to a real estate agents’ business, and managing your leads properly is the difference between a successful real estate practice and a struggling one. A CRM system will allow you to separate leads by
    • how hot or cold they are
    • how they were acquired
    • provide automation for follow up
    • nurture your leads to successfully convert them into prospects and customers
  • Client Management. CRMs aren’t just for managing leads. They are an excellent source for managing current and past clients as well. Because CRMs are flexible to the individual needs of each user, agents can seamlessly manage client accounts from beginning to close. What’s more, an effective and efficient CRM system makes it easy for agents to maintain a relationship with your clients and boost your referrals, a key component of growing real estate business.
  • Time Management. If there is one thing that agents are usually short on, it’s time. Between showing houses, nurturing leads, and marketing your business, agents have little time left in the day for much else. A good CRM system helps streamline back office and administrative tasks, as well as provide you with a schedule to prioritize your days so that your time is spent efficiently.

Try These Popular CRM’s

3 Reasons Why Real Estate Brokers and Agents Need CRM. Some of the top CRM systems for real estate agents are Hubspot, TopProducer, and Agents can choose which CRM works best for them by assessing ease of use, flexibility in terms of personalizing the CRM, and the cost.

Commission Advances for Real Estate Agents and Brokers

Balanced Bridge Funding can help real estate agents and brokers access the cash they need to grow their businesses. You can find out more information about their real estate commission advance solution here.

Balanced Bridge Funding In the Media

Why Wait?

When you need money to pay the bills, see a doctor, grow your firm, or cover case cost expenses, the last thing you want to hear is “wait.” We offer a range of customized funding solutions so you never have to wait.