Chat with us, powered by LiveChat
Balanced Bridge Blog
How to Manage Your Real Estate Marketing Budget
July 11, 2021
Model house on top of a roll of hundred dollar bills

Manage Your Real Estate Marketing Budget Like a Pro.

How to Manage Your Real Estate Marketing Budget. Marketing is not optional for any business, and that’s especially true in the highly competitive world of real estate. From direct mailers to billboards to paid online ads – marketing a real estate business can get expensive – FAST.

Check out these quick tips to make the most of your marketing budget:

Begin with the End in Mind

How to Manage Your Real Estate Marketing Budget. Before you set your budget set a goal for your marketing. Determine how many leads and/or sales you want to generate from your marketing budget for the month/quarter/year.

Build a Marketing Strategy

Once you have determined your goal for your marketing for the specified time period, create a strategy for your marketing. Identify specific marketing campaigns that will help you reach your goals.

Prioritize Your Spending

How to Manage Your Real Estate Marketing Budget. Research the different campaigns and determine the potential return on your investment for each one.

Set a minimum return amount that you’re expecting and scratch any idea that doesn’t have the potential to meet that amount. For the remaining marketing campaigns prioritize how you will allocate your budget based on the potential return.

Measure and Adjust

Be sure to measure the results of your marketing at relevant intervals.

If you see one campaign that is working exceptionally well, you might want to shift funds from poorer performing campaigns to maximize your ROI.

Commission Advances for Real Estate Professionals

Balanced Bridge Funding can help real estate agents and brokers throughout the United States access the cash they need to grow their businesses.

Click Here to learn more about our cash flow solutions for real estate agents and brokers.

Balanced Bridge Funding In the Media

Why Wait?

When you need money to pay the bills, see a doctor, grow your firm, or cover case cost expenses, the last thing you want to hear is “wait.” We offer a range of customized funding solutions so you never have to wait.