Mr. Smethie is a seasoned entrepreneur and marketing professional. He has worked in the digital marketing space for over 20 years, with 8 years of experience marketing legal funding companies.
He began his career during his undergrad years, where he launched and managed a highly profitable eCommerce website that generated several million dollars in sales by the time he graduated.
Mr. Smethie coordinates and optimizes Balanced Bridge’s marketing initiatives. He specializes in digital marketing tactics including SEO, content creation and amplification, paid search marketing, and retargeting.
Mr. Smethie received his BA in psychology from Duke University.